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Congratulations to TAYLOR SWIFT for the #1 ALBUM OF
2009 (FEARLESS) recorded with the AVANTONE
CV-12 Mic!
 
Quote from April 2009
PRO-AUDIO REVIEW (PAR) MAGAZINE:
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“I’ve tried a lot of different
mics on Taylor; I had the
CV-12
on loan from Ray Kennedy as a ‘try this for a while’ mic,
and Taylor came to the house to do a radio edit on one
of her songs from the first album. When she put on the
headphones and said ‘TEST’, completely unprompted, she
said, ‘This is my mic. I love this mic. I just wanna use
this one from now on!' She had no idea what it was, just
loved it, and I went along with something that felt right for her.
We’ve been using it ever since, and it sounds great on
her voice.” |
NATHAN PAUL CHAPMAN
( Producer
for Taylor Swift )
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A DIFFERENT KIND OF
AUDIO COMPANY:
Avant
Electronics is a creative vehicle, enabling our core
team to bring to market the things we see as missing in
the industry…. This can be as simple as a certain price
point we feel should be met to give excellent quality
for reasonable pricing. At other times, it may be
an item that simply does not exist until we build it. We
design from the heart and look for niche items to
create. We don’t use the shotgun approach in
creating a product line. Each and every product we
create has passion and purpose behind it, whether it
costs $20 or $1000.
QUALITY:
We do 100% Inspection of our
mics right here in sunny Southern California. Most
of our competition skips over this entirely or at best
run “spot-checks”. This takes us extra
time …
but we want to do it…. We care!
TONE:
What it all boils down to
is TONE ! Yes, Music must be written, performed,
and produced well, but the right tones are that
ever-elusive grail we all seek in music production.
We spend a great deal of time & engineering effort
making sure that our products are useful tools in
helping engineers and songwriters get the tone they
seek.
VALUE:
It is our
belief that great audio products can be created without
charging thousands of dollars for them. We are very
sensitive to the real-world operating budgets of studios
as well as the struggling artist/songwriters who are
very passionate about creating great music but have
budget limitations based on common sense spending.
We strive
to offer products that anyone would be proud to own and
have long-term use of in the quest for creating great
music. The bottom line for us is that we’d much rather
help thousands of people further their career in music
through the use of our affordable products than sell a
handful of $10,000 boutique mics or other similar high
cost products.
We make
marketing and budgeting decisions that allow us to keep
our prices low while maintaining “Affordable
Excellence”. We believe in our products' value and
know the power of “word-of-mouth” advertising.
When you see how good our products are we know you will
tell others!
NO HAGGLE
– NO NONSENSE PRICING:
There has been a
disturbing, and annoying, trend in the music business
over the years that we will not participate in. Some
manufacturers release list prices on their products that
are ridiculously high… then leave it to their dealers to
“get as much as they can” from customers in the form of
varying discounts based on the relationship or buying
power of the customer. We think that is frustrating to
the end-users. We establish a fair price that anyone
can buy for, whether they are rock star millionaires or
a customer buying his first really nice mic. Our
products are already pre-discounted to a pro-deal level.
CLASSY VISUAL
DESIGNS AS WELL AS FUNCTION:
One thing
you will find consistent in all our products is the
attention to design. Performance comes first of course,
but we spend a great deal of design time creating
visually attractive products because we enjoy classic,
timeless designs and feel that others do too. We
are very serious and passionate about this... We design
products to please ourselves first and believe us … We
are picky folks!
5 YEAR
WARRANTY:
Most of our competition
offers a one to three year warranty.
We provide a 5-Year Warranty because we want to… We
could have done a 3 year or less but we want to stand
behind our products to offer the customer peace-of-mind,
trust and security with their purchase.
"We
pledge to manufacture high quality products at
affordable prices...and
won't release any product unless we would use it
ourselves in professional situations. "
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